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Tourism Ireland has promoted Ireland to thousands of Italian travel professionals at TTG Travel Experience in Rimini, Italy’s largest B2B travel show. A total of 11 tourism companies from Ireland joined Tourism Ireland at the three-day event, meeting influential tour operators, travel agents and travel media. Around 500 commercial meetings were conducted on the Ireland stand. Tourism Ireland highlighted the new easyJet Rome to Belfast route, as well as city breaks to Cor

Meet in Ireland – that’s the message at IMEX America in Las Vegas this week. Tourism Ireland – together with Fáilte Ireland and Tourism Northern Ireland, as part of the ‘Meet in Ireland’ team – is joined by 39 tourism companies from around the island of Ireland at this important annual event in the Business Events calendar. IMEX (International Meetings and Events Exhibition) America is the largest trade show for the Business Events sector in the United States – bringing toget

Six tour operators from the United States – all specialists in sustainable travel – have been exploring Ireland, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. The visiting tour operators are important partners for Tourism Ireland, bringing valuable American visitors to Ireland. Tourism Ireland aims to familiarise them with our superb tourism offering, with a particular focus on our sustainable tourism product and experiences, to ensure Ireland continues to fe

Millions of golf enthusiasts across GB are set to discover more about Ireland's world-class golf, following the recent visit of six leading golf journalists. Representing a range of print and digital media outlets in GB, the journalists were invited here by Tourism Ireland and Tourism Northern Ireland, to experience some of our top courses first-hand. During their visit, the group put their skills to the test on a mix of our superb parkland and links courses – including Malon

Tourism Ireland’s ‘Flavours of Ireland’ event is taking place in London today – connecting tourism SMEs from across the island of Ireland with leading global inbound tour operators who bring visitors at scale to Ireland from around the world. Now in its 24th year, ‘Flavours’ is an annual Tourism Ireland workshop – where 65 tourism companies from Ireland are connecting with around 100 global inbound tour operators, who’re mainly based in London and who deliver business from al

Nine tourism companies from Ireland joined Tourism Ireland in France this week for a B2B roadshow aimed at growing Business Events from France. The roadshow – which visited Lille and Paris – connected the tourism companies from Ireland with around 35 French MICE (meetings, incentives, conferences and events) buyers. It involved presentations about Ireland, commercial meetings and networking – providing a valuable opportunity for the tourism companies from Ireland to inspire

A total of 15 British luxury travel buyers have been attending Tourism Ireland’s Luxury Ireland Showcase in Buckinghamshire, near London, this week. They are meeting, and doing business with, 15 tourism companies from across the island of Ireland. The aim of the event is to highlight our superb luxury tourism offering to the British tour operators in attendance. It involves a programme of one-to-one appointments and networking sessions – providing an excellent opportunity f

Six travel and lifestyle journalists from Italy, with a combined reach of around 1.7 million readers, have been exploring the Wild Atlantic Way this week, as guests of Tourism Ireland and Fáilte Ireland. The journalists, who represent various print and online publications, are experiencing the superb food and drink of the Wild Atlantic Way first-hand – and then creating articles and stories to inspire potential Italian holidaymakers to book their next trip to Ireland. The gro

Six travel journalists from Australia and New Zealand – writing for online magazines and a daily newspaper with a combined reach of millions of readers – have been visiting the island of Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland. The aim of the visit is to familiarise the journalists with our superb tourism offering. The action-packed itinerary included a falconry experience at Ballynahinch Castle, DK Connemara Oysters, a b

Eight luxury travel agents from Germany are exploring Ireland this week, as guests of Tourism Ireland and Fáilte Ireland. The aim of the visit is to familiarise the German travel agents with Ireland and our superb luxury tourism offering, so that when they return home, they will be better informed and more enthusiastic than ever about Ireland when advising their clients about planning and booking their next luxury holiday. Nadine Lehmann, Tourism Ireland’s Manager for DACH c

Tourism Ireland attended the BMW PGA Championship at Wentworth in south-east England over the last weekend – promoting the country's world-class golf to the many golf enthusiasts attending. Five golf and tourism companies from Ireland joined Tourism Ireland at this important event in the golfing calendar. One of the DP World Tour’s biggest golf competitions, the BMW PGA Championship attracts some of the world’s top players, as well as thousands of spectators and internatio

Tourism Ireland is teaming up with British Vogue to shine a spotlight on the people and places that shape Ireland’s incredible craft heritage. The campaign – which is fronted by Irish content creator and columnist Verona Farrell – will reach an audience of around 1.5 million across Britain. Craftmanship and community are threaded throughout the campaign, celebrating our rich heritage and culture, as well as the local businesses who are at the heart of Ireland as a destinat

Tourism businesses from the Causeway Coastal Route and the northern section of the Wild Atlantic Way will have a unique opportunity to showcase the best of this part of the island of Ireland to top overseas travel buyers, at the inaugural Shared Island tourism workshop, which takes place in Derry today. The event brings together around 50 overseas tour operators from eight key tourism markets with 110 tourism SMEs from Sligo, Leitrim, Donegal and the Causeway Coastal Route, f

Five travel journalists from Germany and Austria, with a combined audience of around 5.8 million, have been exploring Ireland, as guests of Tourism Ireland, Fáilte Ireland and tour operator Raiffeisen Touristik Group. The journalists – representing various print and online publications – followed a bespoke itinerary showcasing some of the great holiday experiences on offer along the Wild Atlantic Way and in Ireland’s Ancient East. Their busy programme featured a sheepdog dem

From Dublin's rich literary landmarks to the beautiful landscapes of Sligo and the Bellaghy countryside that inspired Seamus Heaney, a new Channel 4 travel series will take viewers on a captivating journey to the places that have inspired some of our literary greats. Sandi's Ireland: A Literary Journey, fronted by broadcaster, author and comedian Sandi Toksvig, begins airing in Great Britain on Channel 4 and More4 today (3rd September). Co-produced by Tourism Ireland and pr

Tourism Ireland is swinging into action this week, at the British Masters at The Belfry Hotel & Resort – showcasing the island of Ireland as a world-class golf destination to thousands of spectators. Together with four golf and tourism partners from the island of Ireland – EI Travel Group, Causeway Hotel, The Brehon Hotel & Spa and TMR Hotel Collection – Tourism Ireland is using the high-profile DP World Tour event to highlight our superb golf and great visitor experiences.

This Saturday (29th August), the Aviva Stadium will host Texas Christian University (TCU) and the University of North Carolina (UNC) for the first game of the 2026 US College Football season, known as ‘Week Zero’. Around 14,000 Americans are expected to travel here for the game. They’ll spend an average of seven nights travelling right across the island of Ireland – generating millions of euro for the economy. 2026 marks the fifth consecutive year that Ireland has hosted the

The 45th annual Milwaukee Irish Fest – the largest celebration of Irish culture and heritage in the United States – has been taking place on the shores of Lake Michigan in Wisconsin. The four-day festival – which has a large attendance of more than 130,000 visitors – was an ideal opportunity for Tourism Ireland to showcase the island of Ireland as a superb holiday destination to our important Diaspora audience and people with an interest in Ireland, inspiring them to begin pl

Leading travel journalists and popular content creators from the United States have been visiting Galway, Mayo and Northern Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. The journalists and content creators – whose publications and online platforms have a reach of millions of people – were here to soak up the atmosphere of Galway Pride and to learn about some of the many great things on offer here for their readers and followers to see and do

Tourism Ireland brought a flavour of Ireland to Glasgow this week, hosting a special 'Taste of Ireland' networking event for 33 leading Scottish tour operators and travel agents. Seven tourism businesses from the island of Ireland took part in the event, which involved presentations and networking opportunities designed to showcase the very best of our tourism offering. The event provided a valuable platform for Tourism Ireland and its partners to remind the travel agents and