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This Saturday (29th August), the Aviva Stadium will host Texas Christian University (TCU) and the University of North Carolina (UNC) for the first game of the 2026 US College Football season, known as ‘Week Zero’. Around 14,000 Americans are expected to travel here for the game. They’ll spend an average of seven nights travelling right across the island of Ireland – generating millions of euro for the economy. 2026 marks the fifth consecutive year that Ireland has hosted the

The 45th annual Milwaukee Irish Fest – the largest celebration of Irish culture and heritage in the United States – has been taking place on the shores of Lake Michigan in Wisconsin. The four-day festival – which has a large attendance of more than 130,000 visitors – was an ideal opportunity for Tourism Ireland to showcase the island of Ireland as a superb holiday destination to our important Diaspora audience and people with an interest in Ireland, inspiring them to begin pl

Leading travel journalists and popular content creators from the United States have been visiting Galway, Mayo and Northern Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. The journalists and content creators – whose publications and online platforms have a reach of millions of people – were here to soak up the atmosphere of Galway Pride and to learn about some of the many great things on offer here for their readers and followers to see and do

Tourism Ireland brought a flavour of Ireland to Glasgow this week, hosting a special 'Taste of Ireland' networking event for 33 leading Scottish tour operators and travel agents. Seven tourism businesses from the island of Ireland took part in the event, which involved presentations and networking opportunities designed to showcase the very best of our tourism offering. The event provided a valuable platform for Tourism Ireland and its partners to remind the travel agents and

Tourism Ireland is in Las Vegas this week for Virtuoso Travel Week, an exclusive luxury travel conference for members of Virtuoso, a global network of travel agencies specialising in luxury travel. Now in its 38th year, the week-long event brings together thousands of Virtuoso travel advisors with travel and tourism providers from over 100 countries. It involves one-to-one pre-scheduled appointments – providing a valuable opportunity for Tourism Ireland to meet, and do busin

Four tourism companies from the island of Ireland have joined Tourism Ireland in Palm Springs in California this week, for the annual Global Travel Marketplace West (GTM West). GTM West is a three-day event, involving a programme of bespoke one-to-one appointments and networking sessions. The event offers an excellent opportunity for the participating tourism businesses from Ireland to meet, do business with and present to top-producing travel advisors from the United States

Fleadh Cheoil na hÉireann, the world’s largest celebration of traditional Irish music and culture, is taking place in Belfast for the first time ever this month.

New inbound tourism figures point to a “softening” of the market, tourism chiefs have warned. Latest monthly figures, from the CSO, show 670,300 tourists visited Ireland in June – 2% up year-on-year. They also spent more – with tourism revenue jumping 8%, year-on-year, to €697m; but stayed for less time. The Irish Tourism Industry Confederation (ITIC), however, said the June figures suggest "a softening market". "Visitor numbers were up 2% for the key month of June although t

Tourism Ireland has revealed the findings of its latest sentiment survey of potential overseas visitors. The research was commissioned to understand the current views of consumers in Ireland's top tourism markets regarding international travel and what would motivate them to choose the island of Ireland for a holiday. The findings were shared at a virtual event attended by hundreds of tourism and travel operators from the island of Ireland and overseas. Tourism Ireland partne

A 12-person media and travel trade delegation from China visited Ireland this week, as guests of China Eastern Airlines, Tourism Ireland and Fáilte Ireland. The group arrived on the inaugural flight of the new Shanghai to Dublin service, operated by China Eastern Airlines. The group arrived on the inaugural flight of the new Shanghai to Dublin service, operated by China Eastern Airlines. The travel trade’s itinerary included Causey Farm, Birr Castle Demesne, the Burren and Cl

Minister for Enterprise, Tourism and Employment Peter Burke officially launched the Ireland Home of Halloween 2026 programme at the Hill of Uisneach, Co. Westmeath, last week. Now in its second year, Ireland Home of Halloween is a collaborative all-island programme led by Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland that celebrates the island's role as the birthplace of Halloween through festivals and visitor experiences inspired by Samhain traditions. The Ire