Tourism Ireland Connects with Italian Travel Professionals at TTG Travel Experience in Rimini

Tourism Ireland has promoted Ireland to thousands of Italian travel professionals at TTG Travel Experience in Rimini, Italy’s largest B2B travel show. 

A total of 11 tourism companies from Ireland joined Tourism Ireland at the three-day event, meeting influential tour operators, travel agents and travel media. Around 500 commercial meetings were conducted on the Ireland stand.

Tourism Ireland highlighted the new easyJet Rome to Belfast route, as well as city breaks to Cork, Galway, Belfast and Dublin for autumn and winter to the travel professionals attending the show – a key message in the organisation’s autumn programme of promotions in Italy. Tourism Ireland also took the opportunity to promote Halloween as an iconic reason to visit Ireland in autumn.

Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “Tourism Ireland was delighted to be back at TTG Travel Experience once again this year. Our presence in Rimini was a valuable opportunity for our partners from Ireland to showcase their product and connect with leading Italian travel professionals, to negotiate inclusion in their programmes for 2027 and beyond. Around 500 commercial meetings took place on the Ireland stand. Our goal was simple: to create meaningful connections between small businesses from Ireland with Italian travel professionals who can bring visitors at scale.”