Riviera Travel's Trade Loyalty Programme, 'Riv Rewards', Exceeds Expectations with Early Membership Surge
Riviera Travel has already welcomed thousands of travel agents into Riv Rewards within the loyalty programme’s first month, with the first members already reaching Silver tier as agents across Ireland & the UK continue to earn rewards on top of their usual commission.
Since launching on 8 October inside Riviera Explorer, Riviera Travel’s dedicated trade platform, the loyalty programme has attracted agents from more than 60 agency partners, spanning multiples and consortia through to independents and homeworkers. Members are continuing to earn Riv Points across all four booking categories: River Cruise, Escorted Tour, Ocean Cruise, and Yacht Cruise, with one Riv Point earned for every €1 of eligible commissionable revenue.
Milestones are also being recognised for agents booking their first River Cruise, first European Escorted Tour and first Long-Haul Escorted Tour, with hundreds of instant-rewards having already been won in The Vault, which agents can open with their first approved booking.
Silver Tier, reached at 25,000 Riv Points, unlocks a personal travel discount and FAM trip opportunities for agents, on top of all the Blue Tier rewards. With some agents closing in on the higher tiers, they are one step closer to unlocking exclusive experiences including free European River Cruises for two, invitations to Riviera Travel Awards and Ship Christening Ceremonies and dinner with Riviera Travel’s Senior Leadership Team*. With the first Programme Year running until 31 December 2027, agents have more than a year to work their way up the tiers.
Engagement with the Training Hub on Riviera Explorer has also continued to rise since launch, as more members work towards Expert level. Training is proving the key to earning, with every Riv Point earned to date coming from agents who have completed all their training modules.
Feedback from agents has been overwhelmingly positive, with many already embracing the chance to earn rewards on their bookings as they work towards higher tiers.
Lee Trowbridge, Not Just Travel Your Holiday said: “I’ve always loved selling Riviera, but Riv Rewards has taken it to another level. It’s simple to use, every booking counts, and there’s a real buzz in the office as we work our way up the tiers.
"The instant prizes in The Vault are a lovely bonus, but the big goal for me is earning my own river cruise. Having that to aim for makes every Riviera booking feel even more worthwhile.”
Jo Kemp, Travel Counsellors said:" I would highly recommend that everyone signs up to the Riv Rewards. The added rewards for each booking are a great bonus which helps at Christmas…I love it!!"
Reflecting on the programme's first month, Vicky Billing, Director of Trade, Partnerships, and Loyalty Ireland & UK at Riviera Travel, said: “We’ve been really encouraged by how quickly agents have got behind Riv Rewards. Sign-ups on launch day alone were more than double what we’d planned for, and that momentum has carried right through the first month.
"We built Riv Rewards to recognise the agents who choose Riviera time and again, so seeing our trade partners reach Silver within weeks, and so many celebrating their first milestones and Vault wins, shows the programme is doing exactly what we set out to do.
"We’ll keep listening to our agent partners as Riv Rewards grows, and we’ll be giving them even more reasons to celebrate as they move up the tiers.”
Agents can join Riv Rewards, complete their training, and log qualifying bookings now through Riviera Explorer at RivExplorer.com
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