Emirates Trade FAM - From Sky-High Views to Beachfront Buzz: A Trade Insider’s Day in Dubai

For travel agents looking to build a seamless, high-impact Dubai itinerary for clients, combining iconic landmarks with the buzzing coastal energy of Jumeirah Beach Residence (JBR) is a winning formula.

Morning: Industry Connections and Getting Your Bearings

The day kicked off with a productive breakfast meeting at the Grand Hyatt Dubai, catching up with the hotel sales partner to discuss upcoming seasonal trends and trade support.

From there, we headed straight to The View at The Palm. Trade Tip: Recommend this experience at the very start of your client’s holiday. Standing above Palm Jumeirah gives first-time visitors an immediate geographical grasp of Dubai’s distinct districts, helping them visualise the coastline, Dubai Marina, and the Downtown skyline before they begin exploring.

To elevate the client experience and eliminate wait times, book the Fast Track + Next Level ticket. This grants priority skip-the-line access to the main Level 52 observation deck (240 metres high) as well as exclusive access to The Next Level on Level 54. At 250 metres above sea level, Level 54 is a completely barrier-free, open-air rooftop space offering unobstructed 360-degree views.

Pricing Guide: Fast Track + Next Level tickets start from approximately AED 175–190 for non-prime hours and AED 240–275 during prime sunset hours.

Afternoon: A Culinary Standout and Checking into JBR

After soaking in the panoramic views, it was time for lunch at a standout Japanese restaurant. The dining experience was nothing short of spectacular, featuring plate after plate of artfully prepared sushi and signature rice dishes—an essential addition to any foodie client's itinerary. Www.kokoro.com

Following lunch, we transferred to JBR to check into our new host property, the five-star Address Beach Resort. Situated right at the end of The Walk with direct beachfront access, this twin-tower architectural marvel is a must-sell for luxury leisure clients. Key Unique Selling Points (USPs) to highlight to your clients include:

Record-Breaking Rooftop Pool: Home to the Guinness World Records™️ titleholder for the World’s Highest Outdoor Infinity Pool, perched 293.9 metres up on Level 77 alongside the Asian-fusion venue ZETA Seventy Seven.

Iconic Views: Sweeping, uninterrupted vistas overlooking the Arabian Gulf, Bluewaters Island, and the Ain Dubai observation wheel.

Versatile Resort Facilities: Direct private JBR beach access, four distinct swimming pools, an award-winning spa on Level 75, and the Qix Kids Club.

New Suite Offerings: The resort recently introduced private Jacuzzi Pool Suites, offering elevated outdoor living space for VIP clients.

Evening: Funky Italian Flavours and Beachfront Nightlife

Dinner that evening kept us on-property at Pepe Cucina, the resort’s vibrant Italian dining concept. Stepping away from stuffy fine dining, Pepe Cucina offers a funky, welcoming atmosphere complete with Italian-inspired design, billiards, live music, and terrace views overlooking the Marina and Ain Dubai.

The menu champions authentic, comfort-driven Italian classics—from homemade potato gnocchi with smoked cherry tomato sauce and burrata to rich IGP lobster linguine—making it equally suited for couples, groups, and families (it even features a dedicated children's play area).

To cap off the night, we stepped out to nearby JBR hotspot Bla Bla by McGettigan's, one of the newest additions to Irish hospitality entrepreneur Dennis McGettigan’s Vision Hospitality portfolio.

Acquired by the group behind McGettigan’s, this massive all-day-to-night beachfront destination at The Beach, JBR has already welcomed over two million guests. For clients looking for high-energy atmosphere, Bla Bla is unmatched: it houses 21 bars, a chic beach club, a restaurant, a karaoke space, rooftop bars, and its flagship nightclub, The Tent, alongside the newly launched 6,000-square-foot McGettigan’s Bla Bla pub concept.

With daily resident DJs, live bands, and panoramic views toward Ain Dubai, it is the ultimate nightcap spot for clients staying in the Marina or JBR, which saw the group dance into the small hours of the morning ending another perfect day in Dubai.