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Great songs have cover versions. Classic films are reinterpreted time and again. And dishes that achieve legendary status cross borders, inspire and evolve. This is the idea behind the new World Paella Day 2026 campaign: “When something becomes a legend, it is reinterpreted around the world”. The campaign, led by the Visit Valencia Foundation with the support of València City Council, Turisme Comunitat Valenciana and the València Provincial Council, puts Valencian paella at