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Premier Inn, the UK’s largest hotel brand, has confirmed it is coming to Hunstanton. The chain’s parent company, Whitbread PLC, intends to invest in a 108-bedroom Premier Inn hotel on Southend Road, subject to planning. The company is in early discussions with planners at the Borough Council of King’s Lynn and West Norfolk on the design of the new hotel, with a planning application expected to be submitted in the autumn. The multimillion-pound Premier Inn will feature the br