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A total of 16 top global inbound tour operators are exploring Ireland this week, as guests of Tourism Ireland, Fáilte Ireland and Tourism NI. They have been taking part in a B2B workshop in Sligo – connecting with 55 Irish tourism companies, to negotiate for their programmes for 2027 and beyond. The tour operators – who are based in Britain, France, Italy, Taiwan, Japan, Indonesia and Brazil – deliver business from all over the world. They are preparing to sign contracts fo

Ireland’s luxury hotels are great at selling rooms, but for many four- and five-star independents, particularly those with strong dining, spa, golf, wellness or destination experiences, commercial focus often stops at the bedroom door. And that’s a problem. In the Irish hotel market, margins are under pressure, and room-led growth has natural limits. Fáilte Ireland’s March 2026 Quarterly Economic Update shows hotel room occupancy was effectively flat in 2025, rising only marg