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Ireland’s luxury hotels are great at selling rooms, but for many four- and five-star independents, particularly those with strong dining, spa, golf, wellness or destination experiences, commercial focus often stops at the bedroom door. And that’s a problem. In the Irish hotel market, margins are under pressure, and room-led growth has natural limits. Fáilte Ireland’s March 2026 Quarterly Economic Update shows hotel room occupancy was effectively flat in 2025, rising only marg