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African Tourism Businesses Urged to Review Environmental Claims Ahead of New EU Rules
African tourism businesses marketing or selling to European consumers are being urged to review how they communicate their environmental credentials as new EU rules on environmental claims come into effect on 27 September 2026. The African Travel and Tourism Association (ATTA) has published a new member guide, Green Transition and the EU: A Guide for African Tourism Businesses, to help businesses understand what the EU’s Empowering Consumers for the Green Transition Directive
4 hours ago3 min read
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