WTTC Unveils Spanish Tourism & Property Group Piñero as Global Partner

The World Travel & Tourism Council (WTTC) has announced Spanish tourism and property group Piñero as its latest Global Member. 

Founded in 1975 and headquartered in Palma de Mallorca (Spain), Piñero is an international tourism and real estate group with an integrated business model covering development, management, and services across the travel value chain. With over 50 years of experience, the company has grown into a global player focused on delivering high-quality experiences while creating a positive impact on destinations and communities.

The Group’s business model is structured around four complementary divisions that maximise synergies and enhance the overall value proposition. Its Hospitality division operates 25 owned hotels across Spain, Mexico, the Dominican Republic and Jamaica, under a range of management models. Real Estate & Golf focuses on the development of premium residential communities and the operation of PGA of America-accredited golf courses in the Caribbean.

Travel, led by Soltour, is a leading independent tour operator in Spain and Portugal, while Mobility delivers innovative and increasingly sustainable land and maritime transport solutions that complement the broader tourism offering.

Piñero’s strategy is rooted in a regenerative approach to tourism, aiming to go beyond reducing impact by contributing positively to local environments and economies, while enhancing the traveller experience and supporting long-term growth.

Gloria Guevara, WTTC President & CEO, said:“We are delighted to welcome Piñero to WTTC as a Global Member. As an international tourism group with over 50 years of experience, Piñero brings valuable expertise across hospitality, real estate, travel, and mobility. Their strong commitment to a regenerative approach to tourism and creating positive impact in destinations aligns closely with WTTC’s priorities and will further strengthen our collective efforts to drive a more sustainable and resilient Travel & Tourism sector worldwide.”

Encarna Piñero, Global CEO of Piñero, said:“Becoming a member of the WTTC represents a major strategic milestone for Piñero. Joining this global community of industry leaders enables us to reinforce our unwavering commitment to sustainable and inclusive development, whilst contributing our voice and expertise to shape the future of international tourism. Collaboration on key issues such as environmental sustainability, ethical management and the wellbeing of the communities in which we operate is essential to ensuring a positive impact and a model that stands the test of time.”