WTTC Announces Mexican Hotelier Grupo Brisas as Latest Regional Member

The World Travel & Tourism Council (WTTC) has announced Mexican hotel group Grupo Brisas as its latest Regional Member. 

Celebrating 25 years as one of Mexico’s leading hotel groups, Grupo Brisas continues to strengthen its position through a portfolio of 14 hotels and more than 3,300 rooms across the country. Guided by a long-term vision focused on growth, innovation and exceptional hospitality, the company is entering a new phase of expansion that will reinforce its presence in key leisure and business destinations while continuing to showcase the very best of Mexican hospitality.

Grupo Brisas is advancing several strategic projects, including the development of 99 luxury residences at NIZUC Resort & Spa in Cancún, a new ultra-luxury resort and real estate development in Los Cabos, and new projects in Mexico City, including a boutique hotel in the Historic Center. These investments reflect the group’s commitment to elevating guest experiences, driving tourism development and setting new standards for hospitality excellence in Mexico. 

Grupo Brisas operates a diverse collection of properties through its flagship brands: NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites. From iconic beach resorts and world-class luxury retreats to innovative urban hotels designed for today’s business traveler, each brand delivers a distinct experience while sharing the group’s core values of personalized service, quality and authentic Mexican warmth. Supported by more than 3,400 employees, Grupo Brisas remains dedicated to creating memorable stays for guests from around the world.

Gloria Guevara, WTTC President & CEO, said: “We are delighted to welcome Grupo Brisas as a Regional Member. With a 25-year legacy of hospitality excellence, a diverse portfolio of iconic brands, and an ambitious vision for growth across Mexico, Grupo Brisas represents the innovation, quality and leadership that are driving the future of Travel & Tourism in the region. We look forward to working together to strengthen industry collaboration, support sustainable growth, and create new opportunities that showcase the very best of Mexican hospitality to travelers from around the world.”

Antonio Cosío Pando, CEO of Grupo Brisas, said: “Joining the World Travel & Tourism Council as a Regional Member represents an important step for Grupo Brisas as we celebrate 25 years of growth and evolution. We are proud to bring our experience and vision to a global community of Travel & Tourism leaders and to contribute to conversations that will shape the future of our industry. Mexico has extraordinary tourism potential, and we look forward to working alongside WTTC and its members to promote sustainable growth, innovation and new opportunities while continuing to showcase the warmth and excellence of Mexican hospitality.”