Wendy Wu Tours unveils landmark expansion into North America

Wendy Wu Tours has unveiled a landmark expansion into North America, marking a significant new chapter in the company’s evolution as it prepares to launch its first-ever dedicated USA & Canada touring collection later this year.

As part of the expansion, the award-winning escorted touring specialist has appointed highly experienced North America product expert Jayne White to lead the development of the new programme, reinforcing the company’s long-term investment in one of the world’s most iconic touring destinations.

Best known for its award-winning escorted tours across Asia and beyond, Wendy Wu Tours is bringing its renowned approach to immersive, experience-led touring to an entirely new continent, creating exciting new opportunities for both customers and travel agent partners.

Jayne joins Wendy Wu Tours with more than 34 years’ experience within the travel industry, including 27 years specialising in North America. Having held product roles with leading travel brands including Kuoni, Titan Travel, Premier Holidays, she brings extensive expertise in designing both escorted touring and tailor-made holidays across the USA and Canada.

Her appointment represents the first phase of Wendy Wu Tours’ North America expansion, with the full programme set to be unveiled later this year.

Jayne White, North America Product Manager at Wendy Wu Tours, said:

“The opportunity to launch a brand-new North America programme with an award-winning escorted touring specialist was one that comes along once in a lifetime.

“I’ve spent almost three decades specialising in North America and what immediately attracted me to Wendy Wu Tours was the opportunity to build something truly distinctive. The business has earned an outstanding reputation for creating immersive, expertly crafted touring experiences, backed by exceptional customer service and long-standing supplier relationships.

“My ambition is to create a collection that perfectly complements the Wendy Wu Tours brand by working with the very best partners, uncovering authentic experiences and designing inspiring itineraries that allow customers to explore somewhere new with complete confidence through a company they already know and trust. I genuinely believe we have the opportunity to bring a fresh perspective to escorted touring across North America.”

The expansion has also been welcomed by Wendy Wu Tours’ trade partners, with the company believing the new programme will provide agents with exciting new opportunities to grow business while offering loyal Wendy Wu Tours customers another continent to discover.

Gary King, Head of Trade Sales at Wendy Wu Tours, said:

“North America has always felt like the obvious next step for Wendy Wu Tours and I’m confident our agent partners will be incredibly excited by this announcement. We have a hugely loyal customer base that travels with us time and again, and this gives those customers the opportunity to experience an entirely new continent with a brand they already know and trust.

“Our business development managers regularly hear from agents whose customers are choosing between Asia and North America. Until now, we haven’t been able to compete in that space. This expansion changes that, giving agents greater choice, greater flexibility, and another compelling reason to recommend Wendy Wu Tours.

“This isn’t simply about adding another destination. It’s about giving our trade partners more opportunities to grow their business while continuing to deliver the exceptional touring experience and service that Wendy Wu Tours has become known for.”

The inaugural Wendy Wu Tours USA & Canada collection will launch later this year, with further details to be announced in the coming months.

Travel agents wishing to be among the first to receive updates on Wendy Wu Tours’ new USA & Canada collection, including launch news, training opportunities and programme information, are invited to register their interest by emailing tradesupport@wendywutours.co.uk.

For more information, visit www.wendywutours.co.uk/agents