Wendy Wu Tours Sees Strong Agent Demand Ahead of Classic Flex USA & Canada Launch

Wendy Wu Tours is preparing to redefine escorted touring in the USA & Canada with its New Classic Flex touring style, as the operator reports one of the strongest pre-launch responses from travel agents in its history.

Since announcing its expansion this summer, the operator's UK and Ireland business development team has been inundated with enquiries, with agents proactively requesting information, seeking launch details, and already identifying customers for the forthcoming collection.

At the heart of the launch is New Classic Flex, a fresh approach to escorted touring that combines the immersive experiences, expert-led sightseeing, and meticulous planning synonymous with Wendy Wu Tours with greater freedom for travellers to explore independently.

In a major commitment to the trade, Wendy Wu Tours has also confirmed plans for the most extensive agent education programme in its history, bringing together nationwide face-to-face events, virtual training, an entirely new online learning initiative and forthcoming familiarisation trip opportunities.

Designed to challenge the perception that escorted touring means following a rigid schedule, New Classic Flex offers a different balance of expertly guided discovery and personal freedom.

Every itinerary in the new USA & Canada collection features small-group touring with up to 28 guests, predominantly four-star accommodation, daily breakfast, selected included meals, carefully curated sightseeing, and signature local experiences.

Built-in opportunities for independent exploration and personal dining choices will give travellers greater flexibility to discover destinations on their own terms, while retaining the must-see highlights, expert guidance and authentic experiences that define Wendy Wu Tours.

For travel agents, the approach creates a compelling new selling proposition, appealing to existing escorted touring customers while opening the USA & Canada collection to travellers who want the reassurance of an expertly organised tour without an overly structured itinerary.

"We want to change what people expect from an escorted tour", said Gary King, Head of Trade Sales at Wendy Wu Tours. "We don't want to simply offer another way to tour the USA and Canada. We want to change what people expect from an escorted tour in these destinations.

"With New Classic Flex, we're bringing together everything that makes a Wendy Wu tour special — extraordinary experiences, expert guides and meticulously planned journeys — with something travellers increasingly value: the freedom to explore, discover and make the journey their own.

"And the reaction from the trade has been phenomenal. We've launched plenty of new destinations over the years, but the level of interest we're seeing in the USA & Canada has been something else. Our BDMs have been inundated with enquiries, and agents are already identifying customers before we've even revealed the itineraries.

"That tells us there's a real appetite for what we're bringing to the market. And we're backing that enthusiasm with the biggest agent education programme in Wendy Wu Tours' history.

"From nationwide face-to-face events and virtual training to a brand-new online learning initiative and some fantastic fam trip opportunities, we're preparing something on a scale we've never undertaken before.

"We want agents right at the heart of this launch, with the knowledge, confidence and first-hand experience to sell USA & Canada the Wendy Wu way.

"And the best part? We haven't even revealed the tours yet. There's so much more to come."

In what will be Wendy Wu Tours' most extensive agent education programme, the operator is preparing a nationwide training and engagement initiative to support the launch of its USA & Canada collection.

Bringing together face-to-face educational events across the UK and Ireland, virtual training opportunities, and a new online learning initiative, the programme will also feature forthcoming familiarisation trips designed to give agents first-hand experience of the destinations and the New Classic Flex touring style.

The ambitious programme reflects the scale of Wendy Wu Tours' commitment to its travel agent partners, with education and destination expertise playing a central role in bringing the new collection to market.

Designed to reach agents across both markets, the initiative will equip trade partners with the destination knowledge, product understanding, and selling confidence to introduce USA & Canada to existing customers and new audiences alike.

Wendy Wu Tours' business development team will proactively reach out to agents across the UK and Ireland with more information about the programme and how to get involved.

However, agents keen to get ahead of the launch and ensure they don't miss out on the opportunities being prepared are encouraged to register their interest now by emailing tradesupport@wendywutours.co.uk.

Full programme details will be revealed alongside the official USA & Canada launch in November, when Wendy Wu Tours will unveil its complete collection of itineraries and signature experiences.