UK B2B Tour Operator Gold Medal Officially Opens for Business in Republic of Ireland
Gold Medal, one of the UK's most trusted and successful tailor-made B2B-only tour operators is now
open for business in the Republic of Ireland, marking one of the most significant developments in the
company's almost 50-year history.
The expansion brings Gold Medal's expertise, technology, marketing support and dedicated trade support to Irish travel agents for the first time.
"This is a pivotal moment for Gold Medal," said Gold Medal Managing Director, Simon Applebaum.
"For nearly five decades we have supported travel agents across the UK with specialist knowledge, flexible
packaging and award-winning trade support. Being able to extend that same level of partnership to
agents throughout Ireland is central to our strategy and our commitment to the travel trade.”
Gold Medal's arrival in Ireland follows several introductory dinners held in Dublin, Limerick and Cork,
where the Gold Medal team met with agents to present the Gold Medal brand proposition, and hear
directly from the Irish travel trade.
Following the launch, an intensive two-week ‘sales blitz’ will commence with the team visiting travel agents across the region to introduce Gold Medal's capabilities in person. To ensure sustained, local support, Olivia Martin, Trade Partnerships Executive will be the on the ground point of contact, in addition to her current Northern Ireland territory.
Of Ms Martin’s new remit, Mr Applebaum said; "We can’t wait to get going meeting more agents throughout
Ireland, and having Olivia as a dedicated resource underlines our commitment to being present and
responsive. She'll be the first point of contact, helping agents to navigate our product range, maximise
earnings and access our training and incentives.”
Gold Medal will support Ireland travel agents with a newly assembled dedicated sales team with years
of expertise in servicing complex tailor-made enquiries. The team will be backed further by Gold Medal’s
experienced trade and marketing teams, a product range spanning 135 airlines and 35,000+ hotels,
industry-leading rewards - including FAM trips and agent reward scheme: Farebank, and intuitive
booking technologies designed to boost efficiency and streamline processes. As part of dnata Travel
Group UK, itself part of the Emirates Group, Gold Medal brings the scale and stability of a global travel
operation to the Irish market while maintaining a trade-only, agent-first ethos, with IPP protection for
all flight-inclusive packages.
Agents who sign up with Gold Medal during the launch period will be entered into a draw to win one of
five places on an exclusive Maldives FAM trip, offering first-hand experience of a key long-haul
destination for the brand. To find out more, follow Gold Medal on Facebook @GoldMedalIreland and
sign up to the mailing list to receive the latest product updates, incentive announcements, offers and
company news. For information on how to get started opening a trade account, visit
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