TUI Reports Shift Towards Late Booking Trends in 'Volatile' Year

TUI has said it is continuing to perform “well” in a “volatile market” and is noticing a customer trend of later booking behaviour.

The global holiday giant said, in its latest trading update, that group revenue for the year to date is around €14.5bn; down 1.6% year-on-year; while underlying earnings are around €40m ahead at €123m.

It said its products and business model have remained “resilient” – with good showing from the TUI Musement, Hotels & Resorts, and Cruises divisions.

TUI Group CEO, Sebastian Ebel, said: “2026 is no ordinary year. TUI has held its own well in a difficult global environment. Our business model is proving to be resilient. Travel remains highly relevant to people’s lives, but the timing of travel decision has shifted.”

Mr Ebel added: “Wars and geopolitical tensions, consumer caution, economic weakness and rising inflation in Europe’s core markets – all these factors have influenced consumer sentiment and the timing of purchasing decisions.

“Our integrated business model has stood the test in this environment. In particular, our portfolio of well-known own hotel and cruise brands embodies TUI’s proven promise of quality and service. Strong product brands, combined with our tour operators, travel agencies, our presence in destinations and the activities business at TUI Musement, will continue to form a solid foundation for success in the future.

“TUI’s figures clearly show that demand persists even during periods of geopolitical crisis – though it is becoming more short-term in nature.”