TUI Blue Strengthens Egypt Presence, Expands Further in Europe
TUI Blue has signed eight new hotels across four destinations, reinforcing TUI Hotels & Resorts’ commitment to strategic growth and increasing the presence in key leisure markets.
"The signing of these new hotels represents another important step in the growth of TUI Blue and our wider hotel portfolio," said Louise Bates, Managing Director TUI Blue. "Guests increasingly seek hotels that offer more than just accommodation. They want meaningful stays that reflect their personal interests, connect them with the destination and create lasting memories. With each new hotel, we continue to strengthen our ability to offer distinctive accommodation in inspiring destinations while further growing the global footprint of the TUI Blue brand.“
Strengthened Presence in Egypt
The latest additions include five TUI Blue hotels signed in partnership with JAZ, TUI Group's joint venture partner in Egypt, marking a significant milestone in the companies' collaboration and underlining their shared ambition to deliver high-quality hospitality in sought-after holiday destinations.
TUI Blue Vistamar and TUI Blue Makadi Oasis in Hurghada, are scheduled to welcome guests from summer 2027
TUI Blue Palace Sharm in Sharm El Sheik and a new-build hotel in Hurghada are expected to join the portfolio in summer 2028. A further new-build in Marsa Alam is set to follow in summer 2029.
The properties opening in summer 2027 will be of particular interest to guests seeking a prime place to watch the solar eclipse due to take place in August. Through TUI Musement, customers can book a dedicated eclipse excursion alongside more than 100 other experiences across Hurghada, Luxor and Marsa Alam, including more differentiated options, such as full day visits to the Grand Egyptian Museum (GEM) and Giza Pyramids in Cairo, a guided tour of ancient Luxor, and a desert quad biking & barbecue adventure.
Continued European Expansion
TUI Hotels & Resorts has also signed three additional hotels that further diversify and strengthen its portfolio in Europe. TUI Blue Arabella will become the first TUI Blue in Bulgaria’s Varna region. Following an extensive refurbishment, the hotel is scheduled to open in summer 2027 and will offer 294 rooms. In Croatia, TUI Blue Diane on the island of Brač will join the brand for the 2027 summer season. The property will initially feature 120 rooms, with plans to expand capacity to 155 rooms from 2028. Also joining the portfolio in summer 2027 is TUI Blue Calheta Beach in Madeira, Portugal. The 153-room beachfront hotel will expand TUI Blue's presence in the Atlantic island destination, known for its scenic landscapes, mild climate and year-round appeal for leisure travellers.
Complementing the new TUI Blue hotels for a more comprehensive travel offering, TUI Musement provides a diverse range of standout experiences in Varna, Brač and Madeira to help customers get to the heart of each destination. From exploring national parks and enjoying wine tastings in Brač, to off-road adventures and visits to ancient landmarks in Varna, or sunset hikes along Madeira's dramatic coastline, there is something for everyone.
The newly signed hotels build on TUI Hotels & Resorts' existing growth pipeline. TUI Blue has already announced additional openings in Italy, where TUI Blue Conchiglia in Calabria, TUI Blue Pardu in Sardinia and TUI Blue Aura Maris near Venice are all set to welcome guests in summer 2027. Growth also continues across TUI Hotels & Resorts' other differentiated brands. Planned openings in 2027 include Robinson Boa Vista in Cape Verde, as well as further TUI Suneo hotels, among them new properties in Bulgaria and Türkiye.
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