Trafalgar Unveils Black Friday Offers for UK & Ireland Agents

Trafalgar has unveiled its 2026 Black Friday campaign, offering Buy One, Get One 50% Off on select tours and river cruises, alongside savings of up to 20% on selected departures.

Running until 03 December 2026, the campaign gives UK and Irish travel agents a compelling opportunity to help clients secure their 2027 holidays at exceptional value.

“Black Friday is a fantastic opportunity for travel agents to turn holiday inspiration into bookings, particularly as customers begin planning their 2027 travels. With Trafalgar now offering more choice across travel styles and price points, agents have even more opportunities to match the right experience to the right customer. Whether it's discovering a new destination, upgrading to a premium experience or exploring Europe by river, these offers provide a great reason to reconnect with clients and inspire their next adventure,” said Kelly Jackson, Managing Director & SVP Sales EMEA, Trafalgar.

The campaign spans Trafalgar's Saver, Classic and Premium tiers, with savings across Tours, Small Groups and River Cruises.

The headline Buy One, Get One 50% Off offer applies to select Classic and Premium tours and river cruises. Additional savings include:

• Up to 15% off select Tours and Small Groups

• Up to 20% off select River Cruises

• 10% off select Saver tours

• An additional 5% past guest saving for eligible returning travellers, where combinable

  
  

Trafalgar's expanding river cruise collection is a key highlight of the campaign, offering agents an exciting opportunity to introduce customers to a different way of exploring Europe. Combining the ease of guided travel with immersive destination experiences, featured itineraries include Best of the Seine with Paris & Normandy, Best of the Danube & Prague and Best of the Rhine & Amsterdam.

For customers looking to explore further afield, featured tours include Thailand and the Temples of Angkor, a Classic journey showcasing Thailand's scenery and cultural heritage, and Glories of Greece, a Premium experience exploring the country's ancient landmarks, history and Olympic heritage.

Fresh opportunities throughout Black Friday

To help agents maintain momentum throughout the campaign, Trafalgar will introduce new featured Buy One, Get One 50% Off selections on 12 November and 19 November.

From 26 November to 03 December 2026, featured selections from the first three weeks will be available together, subject to availability, giving agents a final opportunity to secure these offers for their clients.

Other eligible Black Friday savings will remain available throughout the promotional period.

Agents are encouraged to use the rotating offers to revisit client enquiries, introduce customers to Trafalgar's wider range of travel experiences and encourage past guests to discover something new.

Agent incentive 

Agents making Black Friday bookings also have the chance to win their share of $100,000 worth of prizes, as part of The New Era Agent Incentive running until 18 December 2026. UK agents can earn an entry for every qualifying passenger booking once the required deposit has been received, with an additional bonus entry available for completing the New Era Masterclass eLearning. Prizes include shopping vouchers, Apple iPads, TTC travel vouchers and a cabin on a Trafalgar river cruise.

Travel agents can access the latest offers, eligible departures, availability and marketing materials via TAP at agents.ttc.com.

A dedicated Black Friday Selling Guide is also available, outlining the weekly featured selections and helping agents plan their customer conversations throughout the campaign.

Terms and conditions: Offers apply to qualifying new bookings on select departures and are subject to availability. Buy One, Get One 50% Off bookings require full payment while the offer is available. Other percentage-off offers are subject to applicable deposit and final-payment requirements. Past guest savings and offer combinations are subject to eligibility and applicable terms and conditions.