Tour America & Cruise Holidays Welcome Over 5,000 to Annual Red Cow Sale Day

Tour America and Cruise Holidays have hailed their 26th annual Red Cow Sale Day as a major success, with more than 5,000 members of the public attending the event on Sunday. The long-running sale day once again brought together holidaymakers, travel experts and leading tourism and cruise partners under one roof, with strong demand for North America, worldwide cruises and 2027 holidays.

The event featured a broad mix of destination and supplier partners, giving customers the opportunity to speak directly with experts while also meeting Tour America and Cruise Holidays’ experienced sales team. The day was designed to combine exceptional value with first-hand destination knowledge, personal advice and the reassurance of booking with an established Irish travel specialist.

“I would particularly like to thank our wonderful team, who year after year deliver outstanding service and work together to such a high standard. Thank you too to our suppliers for supporting this important event and helping us keep the excitement around North America and cruising alive in Ireland. Most of all, thank you to our loyal customers who return year after year. We never take that trust for granted.” Mary McKenna, Managing Director, Tour America & Cruise Holidays

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A STRONG SHOW OF INDUSTRY SUPPORT

The 2026 event welcomed an extensive line-up of trade partners across destinations, attractions, cruise lines, tour operators and specialist travel products. Participants included Nashville, Visit Central Florida, Miami, Las Vegas, SeaWorld, Universal, Disney, Visit Detroit, Meet Boston, ATI, Deep South USA, Resort Marketing, Sports Entertainment, The Travel Suite, MSC Cruises, Royal Caribbean, Norwegian Cruise Line, Virgin Voyages, Celebrity Cruises and DoSomethingDifferent, among many others.

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For Tour America and Cruise Holidays, the Red Cow Sale Day remains an important annual opportunity to connect the Irish travelling public directly with the brands and experts behind their holidays. The event also underlines the companies’ continued commitment to the North American market and to the fast-growing cruise sector, while helping customers find value across a wide range of holiday styles and budgets.