Solmar Villas Expands Trade Sales Team & Launches Winter Sun Offer
- Geoff Percival
- Aug 18
- 3 min read
Solmar Villas has expanded its trade sales team, with the appointment of Charlotte Slocomb in the role of Sales Executive. The appointment follows that of Lewis Cooper, who was named Head of Distribution last month.
James Howlett, Sales & Distribution Director at Solmar Villas, said: "We're seeing growing confidence from our agent partners in selling villas, not only because of the exceptional customer experience they deliver, but also because they present opportunities to increase booking values and generate repeat business. As demand continues to grow, we remain committed to investing in the trade, which continues to be a hugely important part of our business and a key driver of our ongoing growth.
"To help maximise the opportunities ahead, we're delighted to announce that Charlotte Slocomb will be joining our Sales team in September. Charlotte brings extensive experience from our Operations team, where she has worked closely with both travel agents and customers, giving her a deep understanding of the booking journey and the support our partners need to succeed. Her insight, knowledge and relationships across the business will be invaluable as we continue to strengthen and grow our trade and OTA partnerships."
The announcement comes as the brand promotes its winter sun collection, with an offer of up to 20% off for bookings made before 2 September 2026. There are more than 950 villas included in the offer, and the discount applies to holidays of seven nights or more arriving 1 October to 31 December 2026. All Solmar properties have a private swimming pool and destinations include the Canary Islands, Greece, Croatia, the Algarve, Madeira, and the Balearic Islands.
Mr Howlett added: "Our Winter Sun campaign comes at a time when we're seeing increasing demand for villa holidays from both customers and our trade partners. More holidaymakers are looking to extend the summer feeling beyond the traditional peak season, and villas are perfectly positioned to meet that demand, offering space, privacy, flexibility and exceptional value in some of our most popular sunshine destinations.
"For agents, villas represent a fantastic opportunity. Whether it's families wanting the freedom of their own private pool, groups travelling together, or couples seeking a more exclusive escape, villas offer a holiday experience that's difficult to replicate elsewhere. Combined with the appeal of guaranteed sunshine during the winter months, they provide agents with a compelling product to recommend to customers looking to escape the colder weather.
"With demand for winter sun showing no signs of slowing and villas continuing to resonate strongly with today's travellers, we're excited about the opportunity to help even more agents capitalise on this growing market."
Highlights of the offer include:
The Algarve from €150pp - a week in Villa Palawan arriving 8 October. Sleeping eight, this villa is located in the heart of Sesmarias and just a 15-minute drive from Albufeira. There’s a large private heated pool and games area with foosball, table tennis and pool table. Villa price from €1,198 for up to eight sharing, with a €272 saving (18%).
Fuerteventura from €182pp - a week in Villa Asha arriving 14 October. Sleeping six, the villa is close to the beach and a golf course, with a private heated pool, table tennis, and three bedrooms. Villa price from €1,093 for up to six sharing, with a €274 saving (20%).
Tenerife from €322pp - a week in Villa Campanula arriving 3 December. Sleeping eight, there is a private heated swimming pool, restaurants and bars on the doorstep and the resort of Costa Adeje a 15-min walk. Villa price from €2,579 for up to eight sharing, with a €645 saving (20%).
Prices are villa only and based on the maximum occupancy. Flight inclusive packages can also be booked with a range of regional departures available. The full collection of villas in the offer can be seen at: https://www.solmarvillas.com/offers/winter-sun-villa-holidays.
For more information visit the travel agent website at www.agents.solmarvillas.com or call the dedicated trade team on 0044 1283 372831.
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