SeaDream Yacht Club Announces 9 Ship Visits for UK & Ireland Trade During August & September

SeaDream Yacht Club - the Norway-based private luxury yacht cruise line - has announced a strengthening of its commitment to the UK and Ireland travel trade, with an expanded programme of nine yacht visits aboard its SeaDream II ship between 29 August and 8 September.

Taking place across Glasgow, Belfast, Dublin, Isle of Man, Workington and Fowey, the visits mark the first time SeaDream II has sailed in the UK and Ireland and represent SeaDream Yacht Club’s most extensive yacht visit programme in the region to date.

Nearly 100 travel advisors are expected to step aboard during the 12-day programme, with most visits already at capacity. Advisors will have the opportunity to experience SeaDream II firsthand and gain a deeper understanding of the highly personalised service, relaxed atmosphere and intimate yachting experience that distinguish SeaDream Yacht Club.

The upcoming visits build on the success of SeaDream Yacht Club’s London showcase in 2025, which welcomed more than 100 travel advisors aboard over two days. This year’s programme extends that engagement beyond London, making the SeaDream experience accessible to advisors across a broader range of UK and Irish markets.

“The response from our trade partners has been exceptional, with nearly every visit reaching capacity,” said James Scott, UK & Ireland Sales Director for SeaDream Yacht Club.

“This is the first time we have delivered a yacht visit programme of this scale across the UK and Ireland, and it reflects how important this market is to us. By working closely with our tour operator partners and welcoming advisors aboard SeaDream II, we can give them a genuine feel for the experience and help them bring the world of SeaDream to life for their clients.”

The programme forms part of SeaDream Yacht Club’s continued investment in trade education and engagement across the UK and Ireland, with further initiatives planned to support the travel advisor community and grow awareness of the brand.