SAS EuroBonus Named Airline Loyalty Programme of the Year in EMEA Region

SAS EuroBonus has won two awards at the 2026 Frequent Traveler Awards: Airline Loyalty Program of the Year and Best Airline Elite Benefits in Europe, the Middle East and Africa (EMEA).

The awards are based on votes from travellers, with more than three million ballots cast this year. 

The awards recognise both the EuroBonus programme as a whole and the benefits offered to its most frequent travellers. With more than nine million members, EuroBonus continues to evolve, offering opportunities to earn and use points on flights, hotels, everyday purchases and other services, alongside benefits for frequent travellers. 

For EuroBonus Silver, Gold, and Diamond members, the programme offers a range of premium travel benefits, including priority services, lounge access, additional baggage allowances, and greater flexibility throughout the journey. 

Paul Verhagen, Chief Commercial Officer at SAS, said: “Being recognised by the travellers themselves makes these awards especially meaningful. Our members are at the heart of EuroBonus, and this recognition reflects the dedication of our colleagues who work every day to deliver value to them. We are proud of what we have achieved, and we will continue developing EuroBonus to offer even more benefits and opportunities for our members."