Roam by Tauck Enters Marketing Partnership with Approach Guides

Roam by Tauck, Tauck’s new brand designed specifically for travellers in their 40s and 50s, has launched a partnership with Approach Guides, providing travel advisors with instant access to personalised, co-brandable marketing content and a fully co-branded version of the Roam by Tauck website.

Introduced in August 2025, Roam by Tauck is shaped around the pace and preferences of travellers in their 40s and 50s, drawing on Tauck’s century of travel expertise. Created for travellers balancing full lives who want to recharge and reconnect, Roam by Tauck combines exceptional accommodations, immersive experiences, active options and the freedom to explore at their own pace.

Each journey averages 16 guests and features exclusive access made possible through Tauck’s global network, supported by dedicated Roam Directors who offer insight, recommendations and assistance as guests shape each day around their interests. The first departures begin this August, with five itineraries operating in 2026 and seven new itineraries completing a global collection of 12 journeys across six continents in 2027. Ranging from five to 11 nights and spanning land, river and small ship cruising, the itineraries are built to fit a range of lifestyles and schedules.

“This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s vice president of global sales and reservations. “Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”

TECHNOLOGY THAT HELPS ADVISORS SELL

With one click, travel advisors can create and share co-branded marketing pages that showcase Roam by Tauck and its itineraries. Advisors can also display pricing and availability through a personalized version of www.RoambyTauck.com, with built-in lead generation. Each page is mobile-friendly and easy to share, with the advisor’s branding, contact details and booking prompts front and centre.

“Roam by Tauck reaches travellers in their 40s and 50s, a vital, growing market for advisors looking to build their business with the leader in guided travel,” said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides. “Tauck is making that easy, giving advisors technology that supports every stage of the sale, from introducing the Roam by Tauck brand to finalizing specific itineraries, dates and pricing.”

Travel advisors can begin marketing Roam by Tauck right now with no login required: inspires.to/roam. Additional information about Roam by Tauck itineraries is available at www.RoambyTauck.com.