Riyadh Air Expects to Reach 1 Million Members of 'Sfeer' Loyalty Programme this Month

Riyadh Air, Saudi Arabia’s new national carrier, has said it expects to reach the major milestone of one million members of its Sfeer passenger loyalty programme this month.

To celebrate this landmark achievement, the one millionth person to join Sfeer will receive one million Sfeer Points and become the programme’s final Founding Member. Sfeer will also ensure its Founding Member community shares in the celebration. Two existing Founding Members, chosen at random from those who have been part of the journey from the beginning, will each receive 250,000 Sfeer Points.

The one million Sfeer Points could unlock more than 120 one-way redemption flights in Economy with Riyadh Air across its expanding network. For a family of five, that could mean travelling together on two Economy round trips every year for four years.

Reaching one million members will represent a significant milestone in Sfeer’s journey, achieved in less than a year.

Members already benefit from Sfeer Points that never expire currently have no fixed expiry under the Sfeer Terms and Conditions, complimentary in-flight Wi-Fi, ‘Best Offer Guaranteed’, and a growing range of partner benefits and experiences. Partners including Hilton, Uber and muvi Cinemas bring added value to the Lifestyle Membership beyond the journey, with further partnerships and benefits continuing to be introduced.

Kim Hardaker, VP Loyalty and Sustainability at Riyadh Air, said: “Reaching one million Sfeer members is a remarkable milestone in the journey we are building together with our community.

"Sfeer was created to be more than a traditional loyalty programme, bringing together travel, experiences, benefits and partnerships in a way that reflects the generosity and ambition of Saudi Arabia. Awarding one million Sfeer Points to the millionth Sfeer member and our final Founding Member is our way of celebrating the community that has helped bring Sfeer to life.

"If you want to be our million-Points winner, join Sfeer today. And as we welcome our millionth member, we also want to celebrate those who have been with us from the start, with two members chosen at random to receive 250,000 Sfeer Points each, with 500,000 Sfeer Points awarded in total. This is only the beginning, as our community continues to grow, so will the experiences and possibilities that Sfeer can offer.”