Riviera Travel Launches Black Friday Savings on 2027 Holidays
Riviera Travel has launched its biggest Black Friday campaign to date, offering up to 20% off 75+ Riviera holidays across its River Cruise, Escorted Tour, and yacht cruise programmes.
Available on new bookings made between October 23rd and November 30th, the campaign includes more than 75 selected departure dates and 4,000 places across the promotion.
The advertised online prices already include savings: 20% off selected European river cruises, 15% off selected European tours and yacht cruises, and 10% off selected worldwide holidays. Selected solo holidays are also included.
The early launch gives agents the opportunity to re-engage customers who have been considering a 2027 holiday but were “holding out for Black Friday deals”. With limited availability, launching in late October gives them a reason to secure an early booking from the widest choice of departures and cabins.
Amanda Docherty, Head of Trade Ireland & UK at Riviera Travel, said,“For agents with customers already looking at 2027, this is a good opportunity to pick those conversations back up. There’s a broad choice of holidays included, with clear savings to help customers find something that suits their plans and budget.
“We also want agents to feel confident in what they’re recommending. Our Riviera Holiday Guarantee gives them that extra reassurance, knowing we’ll keep them and their customers informed and provide clear choices and practical support if significant changes to a holiday become necessary.”
Alongside customer savings, agents enrolled in Riv Rewards can earn points on qualifying bookings through Riviera Explorer's recently launched trade loyalty programme, in addition to their usual commission. Agents earn one point for every €1 of eligible commissionable revenue when they log a qualifying booking, helping them progress towards further rewards and benefits.
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