Riviera Travel Launches 2027 Campaign Agent Incentive

Riviera Travel has launched a brand-new agent incentive to coincide with the release of its new 2027 campaign, giving agents a timely reason to drive early bookings among customers planning ahead, with savings of up to €700 per person on selected 2027 holidays.

The new Sell Riviera, Sail Riviera incentive gives one lucky agent the chance to win a Christmas Markets or Discovery river cruise for two, departing between December 2026 and December 2027.

The winner can choose from seven unforgettable river cruises, including three festive Christmas Markets sailings and four Discovery cruises.

Enjoy the magical ambience of Germany's traditional Christmas markets aboard Riviera’s newest ship, MS Riviera Resplendence, on the Enchanting Rhine and Yuletide Markets River Cruise, or discover the iconic windmills and vibrant tulip fields of the Netherlands sailing the historic Dutch waterways on the Spring in the Netherlands: Amsterdam & the Tulips Discovery Cruise.

Agents who book any Riviera Travel holiday between September 1 – September 30, 2026, can enter by registering their bookings via The Riviera Vault on Riviera Explorer, Riviera Travel’s one-stop shop for all things trade related.

Each eligible booking counts as an entry into the draw, with the more bookings agents make, the greater their chances of winning.

The incentive launches alongside Riviera’s wider 2027 promotion, offering guests savings of up to €700pp on hand-picked, 2027 departure favourites across 48 captivating destinations.

Available on new bookings made between September 1 and October 28, the savings, which have automatically been applied to the advertised online price, reduce the price of over 110+ itineraries across 150 select departure dates.

Rather than focusing solely on product type, the campaign highlights seasonal reasons to travel to make 2027 feel bookable now, with a destination-led approach that helps agents match customers to the right holiday at the right time of year.

As the seasons change, Riviera’s 2027 campaign gives agents ready-made seasonal talking points for customers, from cherry blossom and tulip season in Japan and the Netherlands, to summer sailing on the Rhine, South Korea’s autumn colours and Europe’s sparkling Christmas markets in winter.

Amanda Docherty, Head of Trade Ireland & UK at Riviera Travel, said: “Riviera’s 2027 campaign gives agents a clear reason to start meaningful conversations with customers now, backed by one of our strongest product programmes to date and further supported by our Sell Riviera, Sail Riviera incentive.

"2027 is shaping up to be a significant year for Riviera Travel. With MS George Eliot becoming the world’s first solo-exclusive river cruise ship, MS Riviera Alba sailing her first Mekong time in September, and the inaugural sailing of MS Riviera Reflection, the latest ship in our fleet, agents will have fresh, compelling product to take to market and use as a reason to engage customers early.”

The incentive forms part of Riviera Travel's wider commitment to supporting and investing in the trade. Through Riviera Explorer, agents can access training, sales tools, marketing resources, trade support and reward opportunities, with The Riviera Vault continuing to play a central role in recognising and rewarding agent engagement.

Travel agents can access Riviera Explorer and The Riviera Vault at www.RivExplorer.com