Riviera Travel Announces Christmas Countdown Sales Incentive for Irish Agents
With tomorrow - September 16 - marking 100 days to Christmas, Riviera Travel has announced a special sales incentive for Irish agents.
Riviera is giving agents a timely sales hook for customers planning ahead for this festive season, with savings of up to €550 per person on selected 2026 festive river cruises.
Festive river cruises are already gaining momentum through the trade, with agent-booked festive passengers up 10% year-on-year. Almost one in three (30%) festive cruise bookings for 2026 departures have been made through travel agents, highlighting the clear sales opportunity for the trade this holiday season.
Agents can use the 100-days-to-Christmas milestone to inspire customers with stress-free festive getaways, swapping out the busy high streets and crowded pubs for a fully planned river cruise experience gliding past fairy-lit riverbanks and stepping straight into Europe’s Christmas markets.
Available on new bookings made between August 27 and November 6, the savings, which have automatically been applied to the advertised online price, reduce the price of 7 festive itineraries across 9 select departure dates, featuring:
For agents, the campaign provides a clear seasonal reason to re-engage customers who are considering Christmas shopping breaks, winter-market holidays, solo festive travel or a memorable New Year celebration. With Christmas week already heavily booked on some departures, Riviera Travel is encouraging agents to promote remaining mid-December cabins and late-December New Year options while customers still have a choice of dates and decks.
Vicky Billing, Director of Trade, Partnerships, and Loyalty Ireland & UK at Riviera Travel said: “The 100-days-to-Christmas milestone gives agents a brilliant reason to start festive conversations now. Customers are already thinking about magical Christmas market escapes, but many still leave booking until later in the year. By speaking to them earlier, agents can help secure their preferred sailing while availability remains and position a festive river cruise as an effortless, memorable alternative to the pressures of Christmas at home.
“Whether customers want to browse Europe’s iconic markets, enjoy a sociable solo departure, return home refreshed before Christmas Day or ring in the New Year on the Rhine or Danube, this campaign gives the trade a strong, timely message to take to market.”
Agents can secure the festive offer on bookings now! For full details, itineraries and departure dates, visit RivieraTravel.ie
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