MSC Cruises Partners with Heineken for Onboard Formula 1 Race-Themed Events

MSC Cruises and Heineken, both Global Partners of Formula 1, have teamed up to bring race weekends to guests onboard, with watch parties, live screenings and themed activations rolling out across the fleet through the 2026 and 2027 seasons.

Highlights include:

• Race-day watch parties and competitions, which kicked off on MSC World America during the São Paulo Grand Prix

• A limited-edition MSC Cruises x Heineken® x Formula 1® can, featuring an F1 car and MSC ship side by side, now served in select bars across the fleet

• The can will also be served onboard MSC World Asia when she begins sailing in the Mediterranean from 4 December

Gianni Onorato, CEO of MSC Cruises, said: “At MSC Cruises, we are always looking for new ways to enhance the guest experience through partnerships with world-class brands. We have enjoyed a longstanding relationship with Heineken® as a trusted supplier onboard our ships, and we are proud to deepen that relationship through this new activity. Together with Heineken® and Formula 1®, we are creating engaging new experiences that bring the excitement of race weekend to life at sea, allowing guests to connect with the sport they love while enjoying unforgettable moments onboard.”

Reinoud Ottervanger, Managing Director EMEA Export & GDF, said: “MSC Cruises, Heineken® and Formula 1® are leaders in creating legendary experiences that inspire and excite people around the world. Our longstanding partnership with MSC Cruises is built on that shared ambition. With this limited-edition can and unique race-weekend parties, live screenings and themed activations on the open sea, we are bringing fans together and creating moments they will remember forever.”