Loveholidays Appoints Ady Guthrie Senior Director of Partnerships

Loveholidays has appointed Ady Guthrie as Senior Director of Partnerships to spearhead a new trade-facing strategic partnerships division.

The move will make the market-leading technology that powers the online travel agent available to trade partners, with an immediate focus on delivering white label and API solutions.

Loveholidays has had a successful white label partnership with HolidayPirates in the UK since 2017 and recently entered a similar relationship with German holiday deal aggregator Urlaubstracker.

Building on the success of these partnerships, the company plans to expand its business-to-business offering to the wider travel industry and adjacent sectors, ranging from airlines, airports and hotel chains to fintech businesses, loyalty programmes and sports organisations.

Ady Guthrie, Senior Director of Partnerships at loveholidays, said: “I’m delighted to join loveholidays during such an exciting phase of its growth. Over the past decade, the team has built a flexible technology platform that makes finding and booking holidays incredibly easy, and we’re now in a position to bring that capability to more businesses and their customers. I'm looking forward to strengthening existing relationships and building new partnerships across the industry as we grow the division.”

Ady brings more than 20 years’ experience building partnerships across travel and technology to loveholidays. His previous roles include positions at Rentalcars.com, Booking.com, Meili and Auto Europe Car Rental.

He reports to Al Murray, Chief Marketing and Supply Officer at loveholidays, who oversees the online travel agent’s hotel and flight supply partnerships.

Al Murray added: “Industry partnerships have played a big part in getting loveholidays to where it is today, and they’ll be just as important in where we go next. Ady has spent his career building partnerships that work for both sides, and I’m delighted to welcome him to the team as we open up the technology that has fuelled our growth to other businesses."

Loveholidays is celebrating its 10th anniversary in Ireland this year, having helped over three million Irish holidaymakers to go on holidays they love during that time.

The online travel agent has significantly expanded its product offering over the last decade, with over 48,000 hotels and flights from all major airlines and Irish airports now available to book on www.loveholidays.ie.