Loganair Partners with Caledonia Gladiators in New Sponsorship Deal

Loganair has agreed to a new partnership with Caledonia Gladiators, Scotland’s only professional basketball team, bringing together two organisations committed to Scottish communities, sport, and creating memorable experiences.

The season-long partnership will see Loganair become an official partner of the Caledonia Gladiators, with the airline receiving a prominent presence across the team’s home games, digital platforms, hospitality experiences and community activity.

As part of the partnership, the Gladiators’ Sky Bar will be rebranded as the Loganair Flight Deck, creating a dedicated hospitality space for customers, partners and guests at home games throughout the season.

Loganair will also have a prominent presence inside the arena, with branding featured on courtside LED screens and the jumbotron during games, alongside integration into the Gladiators’ popular Slam Dunk moment.

Lyn MacDonald, director of marketing, communications & product at Loganair, said: “We’re very proud to be partnering with the Caledonia Gladiators and to bring the Loganair brand into the heart of Scottish basketball.

“Sport has a fantastic ability to bring people and communities together, and the Gladiators have built an exciting platform that reaches audiences across Scotland. There is a natural connection between what we do as Scotland’s airline and the role the Gladiators play in bringing people together through sport.

“Basketball is the second biggest game in the world, and we know that the Gladiators have fans located all over the world, especially the US where there is a large Scottish diaspora. This partnership will help put us in front of them and highlight Scotland as a destination.  

“We’re looking forward to working with the Gladiators and supporting what promises to be an exciting season.”

Tony McDaid, CEO of Caledonia Gladiators, said: “We have big plans to grow our support base internationally and make the Caledonia Gladiators a number one basketball team worldwide. Partnering with Loganair is a great fit as we seek to fly high and put Scotland on the basketball world stage.”

Loganair connects communities across Scotland and the wider UK through its extensive regional network, including destinations across the Highlands and Islands. Customers flying with Loganair benefit from a standard 21kg baggage allowance and can also collect Avios through the airline's loyalty programme.

To book flights, visit Loganair.co.uk or use the Loganair app.