Japan’s ANA Introduces Customer Emissions Check Programme as Part of Net Zero Progression Programme

Japanese carrier All Nippon Airways (ANA) has introduced a new Personal Programme for individual customers as part of its ongoing “SAF Flight Initiative,” in addition to the existing corporate programme.

The new programme is designed to give customers a direct way to reduce aviation-related CO2 emissions through the use of Sustainable Aviation Fuel (SAF).

Through a collaboration with Norwegian software company Chooose AS, ANA customers can understand their personal flight-related emissions and purchase SAF environmental attributes which contribute to the decarbonisation of aviation.

“ANA Group prioritises shaping the future of aviation and building a more sustainable society as a top priority for leadership,”

said Seiji Ejima, Executive Vice President of ANA. “Accelerating the decarbonisation of the aviation industry through leveraging Sustainable Aviation Fuel (SAF) is crucial to achieving our goal of reducing CO2 emissions. With the launch of this new program, we invite our customers to join us as partners in creating a better future together.”

At the time of ticket purchase, customers wishing to participate in the new programme can view estimates of the CO2 emissions from flights with ANA at ana.chooose.today. From there, passengers can purchase SAF environmental attributes which contribute to aviation decarbonization by supporting ANA’s expanded use of SAF.

Based on the payment amount, ANA will issue a purchase certificate showing the estimated CO2 emissions reductions. This is the first programme from a Japanese airline that lets individual customers contribute to SAF.

The expansion of the “SAF Flight Initiative,” to individual customers supports ANA Group’s goal to achieve net-zero CO2 emissions from aircraft operations by 2050. Today, the initiative also includes a Corporate Programme and Cargo Programme for corporate customers.