ITTN Presents Holland America Webinar with Laura Gray.
On Wednesday the 15th October ITTN's Lorraine Hosted the ITTN Webinar Space with Laura Gray as she brought a detailed overview of the Holland America Brand to the Irish Trade in Ireland.
You can watch the webinar here .
Holland America Brand Overview Presentation
Laura Graham, a business manager at Holland America Line with over 20 years Cruise Industry experience , presented an overview of the brand to the Irish trade that had joined the webinar. Laura is working with the brand and most recently concentrating on developing the UK and Irish Market which she is very excited about.
Laura began her presentation with a video giving an overview of the ships in the fleet and the experiences on board - immediately everyone could get a sense of the elegance that these ships give with that very traditional cruising feel.
She highlighted the company's key brand pillars, including destination immersion, premium dining options, and live music. Laura mentioned their extensive global itineraries, UNESCO site visits, and partnership with the History Channel.
She also discussed their full board dining experience, including main dining and speciality restaurants, as well as their destination dining program that features local cuisine.
Laura presented Holland America Line's entertainment offerings, highlighting their live music venues including BB King's blues club and the music walk on some ships featuring the Rolling Stones bar and dueling pianists.
She described the company's renowned service, noting they received the Best Service Award from Cruise Critic for four consecutive years.
Laura went on to give details of their fleet of 11 ships with a maximum capacity of 2,600 guests across different classes, and announced Project Evolution as their largest fleet update in 153 years, with the first ship Oosterdam scheduled for renovation in autumn 2027.
Holland America Line Fleet Updates
Laura announced plans to introduce 37 new veranda staterooms on the Oosterdam in late 2027 and revealed that P&O Cruises' Arcadia will join the Holland America Line fleet in Q2 2029. She highlighted upcoming improvements to onboard experiences, including two evening shows hosted on the world stage platform, live music, destination dining, live cooking demonstrations, and pickleball courts across the fleet. Laura also mentioned the importance of providing guests with consistent experiences across all ships and immersing them in destinations through local presentations and insights.
Laura presented Holland America Line's cruise offerings, highlighting their Dutch heritage elements including Royal Dutch Tea and orange parties available on all cruises.
She detailed their Alaska cruises, highlighting their Alaska itineraries which represent 50% of their UK and Ireland business .They operate six ships in Alaska with seven-day Vancouver round trips being the most popular option, and emphasized their 80-year experience in the region with guarantees to see glaciers and access to over 175 animal sanctuaries. Laura also shared timing recommendations for Alaska cruises, suggesting June to August for wildlife viewing and April/May or September for glacier viewing, with the full cruise season running from April to September.
Holland America Line's cruise offerings include year-round Europe departures from Amsterdam and Rotterdam. She detailed various cruise regions including Northern Europe, Mediterranean, and also highlighted Caribbean destinations, emphasizing their private island Half Moon Cay in the Eastern Caribbean.
Laura concluded by explaining their "Have It All" promotion offering additional benefits for €70 per person per day, including on-board credit, premium Wi-Fi, drinks package, speciality dining, and crew tips, with a current early booking bonus requiring only €99 per person deposit for Summer 2027.
Laura presented Holland America Line's summer 2027 cruise offer, including an enhanced early booking bonus with elite beverage packages and extra onboard credit available through November 2nd.
She outlined several resources for travel agents including joining the mailing list, completing online training modules, joining the Facebook page, and using the OneSource booking platform.
Be sure to sign up to the mailing list by scanning the qr codes below
Laura can be contacted at
Join the Facebook Group
Sign up for the Mailing List
She is happy to help agent get set up online to start their selling journeys with the Holland America Cruise Line.
Next year there will be opportunities for Agent Ship Visits. Stay tuned to ITTN.
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