Iberia Begins Countdown to 100th Anniversary Celebrations
With 100 days to go before the celebrations begin, Iberia today unveiled the programme of activities it will organise throughout 2027 to mark its centenary.
The airline presented some of the initiatives it will develop to share this milestone with its customers, employees, institutions, businesses and society as a whole, at an event this week. During the event, Iberia Chairman and CEO Marco Sansavini also unveiled the special centenary livery that will adorn some of the airline’s aircraft.
“The centenary events will pay tribute to the more than one billion people who have flown with Iberia over the past 100 years, to all the employees who have made every flight possible throughout this century and to everyone whose family, business or cultural ties have been strengthened by our connectivity,” said Marco Sansavini, Chairman and CEO of Iberia, during the presentation.
Iberia is beginning the countdown to an anniversary that looks both to the past and the future: 100 years of history and a new chapter of transformation to keep flying for the next 100 years.
The main institutional centenary event will take place in June 2027, the month in which Iberia was founded, at La Muñoza’s hangars. The company will celebrate its history and future at its operational centre, where its aircraft are maintained and prepared for flight every day.
The centenary will have a special focus on Latin America, Iberia’s main market. Casa de América will host an initiative dedicated to the ties built between Spain and the region over the past century, as well as to Spanish as a shared language. The company will also celebrate talent and creativity through the Generation of ’27 project, which will focus on the young people who, like that generation did a century ago, are now shaping Spain’s future.
Iberia will also highlight its relationship with Spanish businesses at an event organised in partnership with CEOE at the Madrid Stock Exchange. In addition, the airline will celebrate its centenary alongside the Juan Sebastián de Elcano training ship, which will also turn 100 in 2027 and shares Horacio Echevarrieta as its founder with Iberia.
The 2027 edition of FITUR will also be particularly special. Iberia will have a larger stand, which will become the centre of numerous meetings with representatives from countries, travel agencies and tour operators, as well as provide a platform to showcase some of the centenary initiatives.
Together with Madrid City Council, the company will pay tribute to the Iberia employees who have been such a prominent presence in the Barajas district for the past century by installing the tail fin of one of its aircraft at a landmark location.
The company is also preparing a book and a documentary charting Iberia’s history through its audiovisual archive and the testimonies of those who have shaped it.
The Iberia Foundation will also be launched in 2027. It will build on the company’s experience in humanitarian aid and the solidarity of its employees, customers and partners to multiply its social impact and create opportunities through connectivity.
The centenary celebrations will also include a major air show at Cuatro Vientos airfield.
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