HBX Enhances Bedsonline and Rebrands it as Bedsonline+

HBX Group - the leading B2B travel technology marketplace, has upgraded and rebranded its Bedsonline booking platform as Bedsonline+ - which features next generation AI tools and expanded products for travel agents. 

"Building on more than two decades of supporting travel advisors, Bedsonline+ unites expanded travel products, AI technology and enhanced services within one stronger proposition, helping advisors create more personalised, connected and valuable travel experiences," HBX said.

As traveller expectations continue to evolve and AI is changing the way people experience and book travel, travel advisors are increasingly expected to deliver personalised recommendations, seamless multi-service journeys and greater value throughout the customer experience. Bedsonline+ responds to these changing market dynamics by expanding the trusted Bedsonline experience through broader products, smarter technology and enhanced service that help advisors better serve their clients while growing their business.

At its core, Bedsonline+ combines premium and luxury accommodation, experiences, mobility and packaging capabilities with intelligent technology, including smart itinerary-building functionality, AI-powered destination discovery and data-led insights that help advisors identify emerging travel trends. Together, these capabilities enable travel professionals to create, manage and elevate every trip more efficiently while unlocking new opportunities for growth.

Bedsonline+ represents a significant shift of the Bedsonline proposition. It consolidates years of continuous investment, innovation and product enhancements into a clearer, more unified offering for travel advisors. In selected markets, this also includes an enhanced loyalty programme, recently expanded to new markets, with further developments planned in the coming months.

"Bedsonline+ is about embracing the current AI revolution and making it simpler for travel advisors to benefit from everything we've built over the years. We’ve continuously invested in expanding our products, technology and services, always guided by the evolving needs of our partners and the fast-changing expectations of travellers, who are increasingly seeking sophistication, attentiveness, and flexibility. Today, we're bringing those investments together into a clearer proposition that makes it easier for travel advisors to create more value for their clients and unlock new opportunities for growth,” said David Amsellem, Chief Distribution Officer at HBX Group.

While the brand evolves, the trusted relationships, reliability and expertise that partners have relied on for years remain unchanged. Bedsonline+ builds on these strong foundations while reflecting HBX Group's continued investment in technology, product innovation and customer success across its travel marketplace.