Guernsey Visitor Numbers Back to Pre-Covid Levels Following Strong Summer

Guernsey has reported a bumper holiday season, this summer, with visitor numbers almost back to pre-Covid levels, according to latest data.

The new quarterly travel and visitor accommodation bulletin from VisitGuernsey – covering the second quarter of the year, up to the end of June – shows visitor numbers to the island totalled 81,681 during the three-month period.

That is literally only 500 shy of the total reached for the same quarter in 2019.

It is also important to note that the visitor numbers exclude yacht and cruise ship passengers passing through the area and, therefore, are an accurate indicator of direct visitors.

Meanwhile, Guernsey’s net promotor score (NPS), which shows how likely visitors are to recommend the island to a friend or relative, has exceeded its previous highest ever score of 72 in Q1 this year, reaching 77 in Q2. The NPS for Q2 has been increasing since 2023, when it was at 64, to 68 in Q2 2025 and now 77.

The Bulletin also reveals that 15,967 day-trippers arrived via plane or ferry in Q2 2026, compared with 12,864 in the same period in 2025; a 24% year-on-year increase.

More than a quarter (26%) of surveyed respondents in this latest report described the island as a beautiful, scenic, peaceful, friendly and lovely place to visit.

Sam Claxton, Marketing Manager for VisitGuernsey said: “We’re almost back at pre-Covid numbers of visitors to the island, which, given the global economic challenges since, is a remarkable achievement for Guernsey’s tourism sector. Day-trippers and longer-term visitor numbers are up, our hotels and seeing more rooms booked at this time of year, and there is a growing sense of confidence across the industry that reflects a positive shift in demand for Guernsey as a destination.

"The publication of the Visitor Expenditure Survey provides further case for optimism. Staying visitors are particularly valuable to the local economy, accounting for 92% of total visitor spending. As a result, the increase in staying visitor numbers is especially welcome.”