Food-Focused Cultural Tour Operator Walks and Devour Rebrands as WalksDevour

Walks and Devour, the travel company renowned for its expert-led cultural tours and food experiences - has announced the launch of WalksDevour—bringing its two businesses together under a single global brand and website at walksdevour.com.

The move comes five years after the companies merged and marks a significant milestone in the business's evolution, creating a stronger, more recognisable brand as demand for experience-led travel continues to grow. 

While the two businesses have operated as one behind the scenes—sharing teams, technology and operations—they continued to trade under separate brands. The unified identity is designed to simplify the customer journey, strengthen word-of-mouth referrals and create a clearer platform for future growth.

"New name, same once-in-a-lifetime experiences," said Roisin O'Sullivan, CEO of WalksDevour.

"We didn't want a name that erased where we came from. We wanted one that finally let us tell our story as one company.

"The travel industry has evolved significantly over the past few years. Travellers increasingly return to brands they trust and recommend memorable experiences to friends and family. Bringing Walks and Devour together under one identity allows us to better reflect the business we've already become while creating a stronger foundation for future growth."

The rebrand comes as travellers continue to prioritise authentic, locally led experiences over traditional sightseeing, with demand for food tourism, small-group tours and immersive cultural experiences shaping the premium travel market.

Over the coming months, the new brand will be introduced across all customer touchpoints, creating a more consistent experience for travellers while positioning the business for its next phase of growth.

"This is much more than a new website or logo," added Ms O'Sullivan.

"It's about creating a stronger business for the future. As we continue expanding our portfolio of tours and food experiences, we want a brand that better represents who we are today and where we're heading next."