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Contiki Unveils Eight New Travel Worlds, New Destinations and Revamped Pricing

1 day ago
4 min read

Contiki has unveiled GO WANDER, the biggest transformation in its more than 64-year history and the opening of a bold new chapter for the youth travel pioneer. With announcements covering an expanded product offering and a new, appealing pricing structure, GO WANDER marks the first stage of a multi-year transformation with a single-minded purpose: getting more young people to explore the world.



So why now? Young travellers want diverse, unique travel experiences they can share. Those in the UK or Ireland aged 18–34 took an average of 5.6 international trips over the past five years[1], with 75% of young people in the UK or Ireland likely to consider an organised group trip for part of their next international trip, and almost six in 10 preferring a small group of 15 people or fewer.


Toni Ambler, Chief Customer Officer, Contiki said: “GO WANDER is a reinvention of Contiki, inspired by the pioneering spirit that’s been part of our story from the start and reimagined for a new generation of young travellers.”


“With 76 new trips, eight new travel worlds built around personal interests, and more ways to travel, we’re giving our travel agent partners more opportunities to match their clients with the right adventure - and young people more freedom to explore on their own terms.” Ambler continued.


“That spirit of discovery comes to life in our new digital experience, making it easier for agents and their clients to explore what’s on offer, find inspiration and turn personal interests into unforgettable travel experiences.”


Kelly Jackson, MD & SVP Sales EMEA, Contiki added: “For our UK travel agent partners, this is about opening up a whole new world of selling opportunities. Young travellers aren't all looking for the same holiday, and with eight distinct Travel Worlds, 76 new trips and a refreshed pricing approach, agents now have so many more ways to introduce Contiki to their customers.


“What really excites me is the opportunity to change the conversation. Contiki has always been known for bringing young people together through travel, but there's now so much more to discover, whether that's immersive local experiences, outdoor adventures, island escapes or something a little more luxurious.


“Our agents are incredibly important to us, and we want to give them the products, confidence and tools to turn that inspiration into bookings. This isn't simply about launching more trips; it's about creating more reasons for young people to travel and more opportunities for our partners to grow their business with us.”



Contiki launches eight new Travel Worlds, inviting guests to ‘Wander Your Way’

At the heart of the transformation announcements is a new portfolio architecture that will ultimately span eight distinct Travel Worlds - giving travellers clearer, more inspiring ways to find experiences that match how they want to travel.


By the end of the year, the expanded proposition will include 76 new trips, alongside greater variety across destinations, trip formats, group experiences, and price points.

TRAVEL WORLD

DETAILS

Contiki Local

Contiki Local invites guests to travel like a local with small-group, immersive tours. Here, the must-sees are optional, giving you time and space to really explore. This is about the little trattorias, the nonnas, the gyros, and the lemon trees on the Cinque Terre.

Contiki Originals

Contiki Originals are the iconic trips that made Contiki famous. The original adventures through Europe from the original adventure company born in 1962. They are just as popular and relevant now as ever.

Contiki Highlights

Contiki Highlights is all about seeing the best of the best. We’ve hand-picked the most iconic experiences in our collection to make sure you get all killer, no filler. Highlights are packed with unmissable greatest hits. It’s about seeing what matters, not ticking off a list.

Contiki Lite

Contiki Lite is light on price and heavy on experience. Contiki believes you shouldn’t need to be rich to explore the world. So these stripped-back trips are made affordable for smart travellers. Core memories at a core price.

Contiki Outdoors

Contiki Outdoors explores the world's most adventurous places. For those with a lifestyle built on action, Outdoors trips invite you to see the world as an activity, not a spectator sport.

Contiki Islands

Contiki Islands is for when you want to soak up the salt, sea and sun on the world’s most beautiful islands - from Greece to Indonesia & the Maldives, and more...

Contiki Festivals

Contiki Festivals will give you exclusive access and experiences at some of the world’s leading music and culture festivals.

Contiki Luxe

Contiki Luxe is for those who appreciate the finer things in life. Luxe invites travellers to level up with a rare collection of signature luxury holiday experiences

Contiki's expanded offering also introduces all-new destinations, Fiji and the Maldives, giving travellers more opportunities to experience the world on their own terms.


Reflecting young travellers' evolving preferences, Contiki is expanding its offering with new itineraries across India and Japan. Building on a nearly 29% increase in passenger travel to Asia between 2023 and 2026[4], the new experiences create even more opportunities for cultural discovery, meaningful connections and a greater sense of freedom to explore.


In response to ongoing cost-of-living pressures, Contiki has introduced a refreshed pricing model: lower everyday pricing across its portfolio, removing the need to wait for flash sales or limited-time promotions and making it easier for young people to prioritise travel.


To launch, Contiki premieres On Contiki, directed by award-winning filmmaker Gracie Otto. Set in Costa Rica, the vertical micro-drama series follows four young travellers as they experience new adventures and the trials of newfound friendships. Agents are encouraged to suggest the microdrama, available on TikTok and YouTube, to young clients to showcase the Contiki experience.


GO WANDER is live from today; agents can visit agents.ttc.com to learn more.

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