Club Med Reaches Growth Milestone in Ireland
Premium all-inclusive travel brand Club Med has reached a milestone success in Ireland after just three years in the market.
The brand's Irish market has doubled in size since launching here directly in late 2023, with both business volume and customer numbers seeing significant growth. Club Med has also already reached its full-year 2026 target, with revenue currently up 13% year-to-date.
The brand has grown at an annual rate of 45%-56% through 2024 and 2025 through both travel trade and direct customer bookings, and has continued to see strong growth this year.
Customer growth is consistent across both existing and new Irish customers, at 11% and 12% respectively. This growth reflects increasing demand from Irish travellers for holidays that combine convenience with high-quality experiences, with Club Med’s all-inclusive offering bringing together accommodation, dining, sports, wellness, activities and entertainment in one package.
Jérémie Hoss, Managing Director Northern Europe & South Africa at Club Med, said: “Reaching the milestone of doubling our Ireland market since launch is a fantastic achievement for Club Med and reflects the continued appetite for premium all-inclusive travel among Irish customers.
"Looking ahead, we look forward to welcoming back our loyal Irish customers, as well as meeting new ones and showing them all that Club Med has to offer. I would also like to take this opportunity to thank our trusted trade partners for the part they have played in us reaching this milestone, and we are committed to continuing our work together as we enter our next phase of growth.”
The most popular Club Med resorts among Irish customers include Club Med Marbella, Grand Massif, Alpe d’Huez, La Rosière, Da Balaia and La Palmyre, showcasing consumer demand across both summer sun and winter ski destinations.
The ski season proved particularly popular with Irish holiday makers, with January, February and March proving to be some of the most popular months for travel, alongside June as sun seekers embarked on European summer breaks.
Whether it’s sun or ski, the focus is on making the most of every moment in the resort, giving Irish travellers the freedom to spend their time exactly as they choose, with everything from dining and activities to entertainment and childcare taken care of in one place.
The milestone comes as Club Med continues to evolve its brand through its new global campaign, The Art of Free Time. The campaign celebrates Club Med’s approach to living well, encouraging travellers to embrace the freedom to disconnect, discover new experiences and make the most of every moment.
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