Century Cruises to Showcase New Century Star at CLIA RiverView 2027

Cruise Lines International Association (CLIA) has announced that Century Cruises' new river ship, Century Star, will be available to tour at the RiverView 2027 conference.

The ship will feature as part of the new ‘Lite’ programme in Vienna on March 6, when agents will be welcomed onboard for informal visits. Delegates can explore the ship, meet the onboard team, and enjoy drinks and light refreshments.

Century Star will also join the main RiverView ship tour programme on March 8, giving delegates at the wider conference a chance to step onboard.

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Century Star was launched last month. Accommodating 174 guests, the ship is the first Asian-owned luxury river cruise newbuild purpose-designed for European waterways. It was built with 60% recycled steel and features hybrid-electric propulsion technology.

RiverView 2027 will take place from March 5-8. The main conference will include a two-night sailing from Budapest to Vienna via Bratislava, with delegates hosted onboard AmaSofia, Riviera Radiance or VIVA TWO. The programme will also feature business sessions in Vienna, guided ship visits, a networking trade fair and local excursions.

The new Lite option, running from March 6-8, offers a shorter programme based in Vienna. It includes business sessions, supplier networking, ship visits, overnight stays onboard TUI River Cruises and Avalon Waterways, and lunch on Scenic.

Andy Harmer, CLIA UK & Ireland Managing Director, said: “We're thrilled to welcome Century Star to RiverView 2027, giving delegates across both programmes the opportunity to experience this latest exciting addition to the European river cruise sector.

“Ship visits are an incredibly important aspect of RiverView, helping agents understand the different options available and giving them the knowledge and confidence to recommend the right river cruise to their customers. We’re eagerly anticipating the trade being welcomed onboard Century Star to see everything she has to offer.”

David Fredericks, President & CEO - The Americas at Century Cruises, said: "Century Star represents an exciting new chapter in the global evolution of Century Cruises. Having built our reputation for luxury river cruising along China's legendary Yangtze River, we are now bringing our unique blend of Asian-inspired hospitality, European elegance and innovative ship design to the heart of Europe.

"At the centre of this journey is our Rivers Entwined philosophy, which celebrates the unique culture, colours, flavours and traditions of every destination we explore, while always honouring the Yangtze River where our story began. It's about creating an authentic connection between our guests, the destinations they discover and the heritage that defines Century Cruises.

"We are especially excited to join CLIA at RiverView 2027 because we believe the best way to understand our vision is to experience it first-hand. Travel agents are essential to our success, and we look forward to welcoming them aboard Century Star, sharing our story, and demonstrating how Rivers Entwined brings something truly distinctive to European luxury river cruising.”

For more information, visit trade.cruising.org