Azamara Cruises' UK & International Team Gathers in Miami

Azamara Cruises' UK and International sales team recently travelled to the cruise line's Miami home for its annual global sales meeting, joining colleagues from across the business to review performance, share market insight and shape the strategy that will guide Azamara Cruises through the year ahead.

Held at Azamara's headquarters in Miami’s Coconut Grove, the meeting brought together the line's commercial teams from key source markets for several days of collaborative sessions. Discussions centred on Azamara's future plans and market strategies, with a particular focus on the brand's continued investment in its fleet and its distinctive Destination Immersion® experience.

Among the topics on the agenda was Azamara Forward, the most extensive refurbishment programme in the company's history, which will begin rolling out across the fleet from December 2026, starting with Azamara Quest. The teams also discussed itinerary developments, growth in international markets, and how Azamara's trade partners can capitalise on the opportunities ahead.

David Siewers, Chief Sales Officer, International, Azamara Cruises, said: "Getting our teams together is always an annual highlight, and this year was no exception. Our UK-based team has had a phenomenal year in 2026, achieving strong sales and great feedback from our trade partners. As a global brand, it's vital we bring all of our teams together to review our progress and agree our plans for the year ahead. With so many new initiatives coming down the track, we know that the next 12 months will be another year of exciting progress when the international markets will continue to play a central role in the brand's growth.”

A highlight of the gathering was the recognition of several members of the UK team for their outstanding contribution over the past year. Peter Ryan, UK Business Development Manager, was recognised with the Growth Leader Award and Moira Gregson, UK Strategic Development Director, with Campaign of the Year.