Air France-KLM's 'Flying Blue' Named World's Best Loyalty Programme

Flying Blue, the loyalty programme of the Air France-KLM Group, has been ranked the world’s No. 1 airline loyalty programme for the third straight year. The ranking reflects the value and choice available to members.

At the heart of Flying Blue is the global network led by Air France, KLM and Transavia, with partner airlines extending its reach. Members can earn Miles and choose rewards tailored to their preferences as they travel around the world.

With over 35 million members worldwide and more than 20 years of history, Flying Blue has established itself as a benchmark loyalty program, designed to accompany every customer at every step of their journey. 

The independent study conducted by Point.me evaluated airline loyalty programs on a global scale, taking into account key criteria for travellers: 

• Ease of use and transparency in earning and redeeming Miles.

• Value and availability of rewards, with numerous options to book award tickets at competitive rates.

• Flexible conditions, allowing members to travel without unnecessary constraints.

• A wide network of airline and non-airline partners, offering opportunities to earn and redeem Miles worldwide.

• Ongoing innovation, with new digital services and tailored offers to meet evolving customer needs. 

Benjamin Lipsey, Senior Vice President, Loyalty, Digital, and Data | President, Flying Blue, said: “Loyalty has become a strategic lever in global aviation, and for the third year running, the data puts Flying Blue at the top. The program carries the strength of Air France, KLM, and Transavia beyond the flight, wherever our members travel and wherever they spend. That connection is one of the Group’s defining competitive advantages, and loyalty will remain at the heart of how we win and keep customers.”