Guest Contributor

Decompressing amongst the serene and picturesque views of the thermal and volcanic region of Austria is one of luxury travel’s best-kept secrets, but one I believe everyone should experience at least once in their life. Whilst mostly known for cities such as Vienna or Salzburg, Austria is home to some of the world’s best thermal spa resorts. Thermal baths in Austria have a rich history dating back to the 1800s, when the Habsburg Monarchy were in power; however, over the years they have...

Ireland’s luxury hotels are great at selling rooms, but for many four- and five-star independents, particularly those with strong dining, spa, golf, wellness or destination experiences, commercial focus often stops at the bedroom door. And that’s a problem. In the Irish hotel market, margins are under pressure, and room-led growth has natural limits. Fáilte Ireland’s March 2026 Quarterly Economic Update shows hotel room occupancy was effectively flat in 2025, rising only marginally from 77.8%...

When it comes to family travel, I think the industry needs to rethink how we sell Asia. Too often, we default to the same formula: a great kids' club, an all-inclusive resort and a week by the pool. That works brilliantly in some parts of the world, but Asia has never been about staying in one place. Families travelling 12 hours to get there increasingly want something richer; holidays that create stories rather than just guaranteed sunshine. That's exactly what we're seeing. Parents still...